The Persuaders

Story

Synopsis

PBS Frontline takes an in-depth look at the multibillion-dollar "persuasion industries" of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little-understood techniques of public relations to make sure their messages come from sources we trust, marketers are crafting messages that resonate with an increasingly cynical public.

Directors

Rachel Dretzin, Barak Goodman

Writers

Barak Goodman, Douglas Rushkoff

Language

English

Release date

9 November 2004

Ensemble

Cast

• Douglas Atkins

  Himself

• Scott Donaton

  Himself

• Linda Eatherton

  Herself

• Stuart Ewen

  Himself

• Richard Ford

  Himself

• 

  Richard Frank

  Himself

• Bob Garfield

  Himself